Marketing In 2010 And Beyond

It’s January, the coldest month of the year for many of us, and the slowest month for your business.  It won’t do any good to wish the phone would ring.  Now is the time to market, to tell people about your services, to let everyone know that you are THE one to call.

Slow times can be the best times for your business.  During this, hopefully brief, time, you can plan for the future.  You can revise your business plan.  You can set up the budget for the year.  (How much are you planning to make this year?)  You can make plans to have more fun in 2010.

This is what I typically call down-time.  In my opinion, down-time is your up-time.  Because when your business is slow, or you take some time off, or you just go for a walk, you have time to think and get inspired about your future goals.   To me, this is the most important time of the year.  Without this down-time, this time out, we would be too busy to prepare for the future.  Every year I take advantage of these slow times by holding office meetings, walking and sorting things out, working on a hobby or taking a trip (my favorite).  When you get out of your usual ritual you think and feel differently.  So, instead of dreading the down-time, look forward to it. Get excited about it and take some time off and do some planning.

At the end of this post, you’ll find a link to a Tony Robbins video.  He packs a lifetime of inspirational methods in this 35 minute piece.  Listen to it.  Take notes.  Re-read your notes several times.  He is so right-on with this message.  He says that you must resolve to do what it is you want to do.  You need a clear vision of what you want. You need to review this message (your vision) each day.   The two most interesting and meaningful parts of the video are that you need to raise your standards, and that you need to review and change your rituals.  Sounds pretty simple doesn’t it?  When you get right down to it, there is a ton of significance within those two items.  How many of us have set our standards pretty low because of the current economy?  How many of you have said, “I’ll just try to get by this year?”  Why not say, “I think I’ll find a way to increase my profits by 10% this year?”  We all set standards, whether we know it or not.  Be aware of what you are telling yourself.  Be clear about what you really want.

I know this doesn’t seem to be much about marketing, but in reality, your company is an extension of its leader, you.  When you understand your inner self, your company will grow in proportion to your personal growth.  As you gain confidence, raise your standards, and make better rituals, you’ll find your networking and general outreach improves immediately.  Everyone you meet will know that you are an intelligent, cheerful, trustworthy individual that they want to tell others about or use your services.

In closing, I wish each of you a wonderful and fulfilling 2010.  It is going to be an amazing year.  I have set my standards higher and that will change everything about my future.  Leave some comments and let all of us know where you stand and your experiences.  This year we are going to really network a lot.  I hope to bring more and more bright and energetic remodelers together this year.  Collectively we will be unstoppable.

Enjoy!

Tony Robbins’ New Year – New Life

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www.RemodelerBiz.com is published by Randall S Soules, a 37 year construction veteran. The intent of this web site is to help builders, remodelers and those in the trades, create a rewarding career and lifestyle.  At Remodeler Biz you’ll find helpful articles on niches, marketing, graphic standards and the design-then-build field.